How to market to SMB’s: Corporate events in Montreal

Networking is still the most effective B2B marketing strategy for small medium sized enterprises claims Kissmetrics. At Time, we can attest to this claim. Throughout the past decade of organizing events, the majority of our clients have either been reached out through networking events or by word of mouth.  In our case, we’ve jumped started our word of mouth through a successful (and quite fun) amount of years as one of Montreal’s hottest clubs, although we’ve always kept in touch with individuals involved in organizing these events.  Moreover, as our clients have grown up, we have as well.  Many have begun their own businesses and/or gone to work for small medium sized businesses.   Fact: Montreal has 55 565 micro businesses who have 1-4 employees & 51 609 small businesses which range between 5 – 99 employees. Source: Allies Canada   Networking’s true power lies when you are able to build relationships with these key individuals.  SMB’s can’t and should not complete with multi-nationals on advertising hence the majority report setting time aside for lead generation purposes. The key to effective networking is knowing how to include it in a B2B strategy.     Here are some of our tips based on our experience.   Know how to fit in networking in your marketing strategy. Meeting people and shaking hands isn’t effective overnight. It’s a process that involves building relationships and that is time consuming.  We suggest focusing on a few key groups; for example the Montreal Chamber of Commerce or a professional association you are trying to connect with.   Host a networking event in Montreal We have...

So you’re on your company’s Holiday Party Organization Committee, now what?

It’s that time of the year, the time where social committees across corporations begin thinking of their holiday parties.  Based on our previous years, we suggest booking a venue by the start of October in order to have a date which is convenient.  The venue is most likely the key element of your holiday party in Montreal.  Once you have a physical space, you can then begin to work with it. Plan your holiday party’s activities Before thinking food and décor, plan what kind of activities you want to have throughout the evening.  Some of our clients opt for a quiet dinner-and-drinks event with a DJ to close the night, others prefer having live entertainment with games and trivia.  Our advice is to think what were some of the highlights from the previous years and figure out your audience.  We see a drop in attendance past midnight – most individuals are happy to spend the evening with coworkers but aren’t keen on going all out for the evening.  When dealing with a younger audience, a less formal dinner and more loosely planned entertainment seems to be key.  For example, we will often figure out a plan to cater to your management throughout the evening while saving the “club-like” experience for the sales team later in the evening.   Related: How can canapés set the mood for the evening.   Work with your budget You can host a great event no matter what the budget you are working with.  The major cost for an event is the alcohol.  On a tighter budget?  Choose a bring your own wine restaurant.  Want...

Taking a different look at Montreal Wedding Reception Halls

Throughout the years, the Time Supper Club has hosted a number of weddings.  It might seem as an unusual choice to host a wedding inside a supper club although it will surely impress your guests.  Using Time as a reception hall in Montreal will add a twist on your special day. As we are known to be one of Montreal’s classic entertainment venues, our expertise in entertaining and impression groups of people is our promise to all couples to be.  Think of it this way, tell us the mood / atmosphere you are looking for and our team of event planners will create it.  From the versatility of our room’s arrangement to our visionary decorator, your wedding day is going to be as unique as your union.   Related: Photos of wedding receptions held at the Time Supper Club Your wedding is a day of celebration, of joy and love needed to be shared with your family and closest friends.  Our recipe for this, great food, flawless service, beautiful décor, great music and most of all, a flawless execution of the evening.  From our award-winning chef to our capacity for managing complex events, the goal is assuring you and your guests will have an evening to remember.  The process of planning a wedding begins with a thorough discussion about the vision by the groom and bride.  This is key is building the perfect event.  With the upcoming weeks, the party will have a chance to decide on the food options, décor selection and floral arrangements.  As this vision begins to create itself & the big day approaches, the excitement...
The 5 Practices to be a Successful Entrepreneur in Networking Events in Montreal

The 5 Practices to be a Successful Entrepreneur in Networking Events in Montreal

  Making a success of your business will never be easy, but by following these 5 business habits, you can set yourself up for success in the long run and guarantee that others will trust in your work.   Networking with Purpose   Successful business people realize the importance of networking and know what they hope to achieve by doing it. Networking helps young entrepreneurs branch out into new schools of thought and become more innovative, while building valuable lasting connections that help them accomplish their goals in the long run.  Begin by finding the latest corporate events in Montreal and looking at which ones are available to the general public.   A good place to start is through Meet Up Groups. Setting Goals and Visualizing Success   The importance of clarifying and writing down business goals, objectives, and visions of success on a regular business cannot be stressed enough in the business world. It will put you in the mindset that you need in order to grow your business and advance your career. Try doing this at night or first thing in the morning to set out a game plan for your day.   Mastering the Art of Conversation while Networking   There is nothing to gain by attending networking events if you cannot hold conversation with people at the event. It is a good idea to come prepared with at least 3 different conversation topics to use if you run out of things to say. Although the most important part of building lasting connections is listening attentively. Open-ended questions can help break the ice with other networkers,...
How hosting corporate events will help grow your leads

How hosting corporate events will help grow your leads

The idea of hosting a networking event can be a daunting task both in terms of the time and the money it takes to coordinate it. But if done successfully, there can be benefits and sizeable returns on investments for everyone involved. A well planned event with great guests and a well organized itinerary can be a great opportunity to meet valuable business partners and, in the end, assets to your business.   Continuous improvement is the driver of modern business. It is more important than ever to constantly be developing your products and services to offer your customers the best experience possible. Knowing how to improve can often be a challenge but networking events can offer a great opportunity to observe and learn from other companies. By hosting the event, you are able to have control over the itinerary, organize the topics and speakers that will benefit you, and make sure the other guests are given valuable opportunities to learn and meet potential partners. Though some smaller businesses may not have the resources or funds to put on a high caliber event, the potential return on investment that you could draw from the long term connections you can make at corporate events is invaluable.   You will also be able to gain valuable insight into the state of the industry, upcoming trends, and what the potential clients are looking for. It’s easy to ask questions to your guests, gather specific feedback, and learn what you need to do to better meet your customer’s needs. Related: Why choose a supper club to host your event? The potential to grow...
10 Tips for Success at Networking Events in Montreal

10 Tips for Success at Networking Events in Montreal

  Over the course of the years, the Time Supper Club has hosted a number of networking events.  We’ve complied a list of the top tips we can give anyone looking to attend a networking event.  When you finally decided it was time to take the plunge and attend a corporate event in Montreal – you might find that you’re not exactly an expert in building long-term business connections. Networking is much more than simply showing up, enjoying food and drinks, and exchanging business cards. The goal at these events is to meet individuals, make a connection, leave lasting (positive) impression, and hopefully create a link in the business world to help you get that foot in the door.   Set a Goal   Before going to the event, sit down and figure out what it is you wish to get out of the event. Whether you want to connect with new people or find a new job lead, it’s important to know what you want to accomplish ahead of time in order to stay focused and set yourself up for success. Dress to Impress   You have to dress like a professional to leave a strong first impression. Looking disorganized or too casual might not be the best way to start these long-term connections. Choose something that you feel comfortable in to give you that extra confidence boost. This can be very helpful in this type of social scene.   Bring Business Cards   The importance of having a professional and well-designed business card cannot be underestimated. Put in that little extra money and get a graphic designer...